We pondered over buying a new sign for quite some time before deciding to bite the bullet and risk spending some money. This year has been tough with us being a fairly new business. When gas prices sky rocketed, our growth became pretty flat. We knew of reported positives with proper signage, so we ordered the digital read-out and custom sign.
Our sign was installed mid-December. Our sales from December were up 24% over sales of last December. Our January sales were up 9% over the previous January sales. All of this despite the high fuel cost which has stretched car services about 20% on average.
We get lots of positive feedback from our customers about the sign. Thanks Signtronix, for making this possible.
Signtronix-The Economic Impact of On-Premise Signage Part 2
Plaintiffs” traffic-pattern and consumer-profile research also disclosed the evolution of trade-area theories of business practices and economics. Traditionally, a “trade area” has been defined as a 5-10-mile circle, containing a fairly immutable mix of residential, commercial, government, recreational and industrial land uses. However, automobile use, population shifts and expanding job opportunities have fostered changes in consumer behavior, and therefore, in trade-area demographics and dynamics. Agoura Hills’ litigation established that for freeway-oriented businesses, as much as 85% of customers live or work outside the local trade-area boundary - many as far away as 25 miles. This means the increasing mobility of American consumers generates new business stratagems based almost singly on travel patterns. In terms of signage, retailers must use legible, conspicuous, on-premises signs to attract consumers traveling between destinations. The Agoura Hills controversy was a mega-case brought by mega-corporations. Still, I thought the case’s demographic lessons could be applied to traditional, trade-area small businesses, neither franchised nor “freeway-oriented.”
Without effective sign communication, motorists are business opportunities passing by. In 1997, a landmark court case - Denny’s Inc. et al v. City of Agoura Hills, 97 CDOX 6341, Second Appellate District - involved businesses with tall freeway-oriented pole signs that considerably exceeded the city sign code’s height limit. Evidence presented by one of the litigants - Burger King - clearly demonstrated the interplay among signs, motorists and economic vitality. Corporate studies found that nearly 60% of the Agoura Hills Burger King site’s business was attributable to its sign, which attracted not only local customers, but persons far from residence or workplace - a group representing approximate 35% of sales. The drop in patronage that would accompany loss of the sign equaled at least $3.2 million during the 15-year remaining leasehold.
Everyone has really liked our new sign. A few comments were: It’s a good sales pitch, and it’s good for business.
One of our new customers said if he knew anyone needing a sign, he would give you a call.
Our business is Sunshine Wardrobe Cleaners. I really wanted a sun on our sign, but many thanks to Jeffery Wagner because he made me realize with a sun, people would think we are a tanning business. I have tried to keep my business local, but after waiting almost one year waiting for one “sign maker” and 5 months waiting for the other “sign maker,” Mr. Wagner got our sign here very quickly all the way from California to Kentucky.
Thank you for our new sign and the best part was when my husband said he would pay for it.
My husband and I share the same retail space. I have a metaphysical gift shop and my husband is a neuromuscular massage therapist. As his is an established business and mine is in its infancy, his sign was the one on the marquee. I applied letters to the windows in the front. Trying to make the sign more visible, I backed the letters with white paper cut into a cloud shape. It worked… sort of. We continued receiving comments like “How long have you been here?” and “I didn’t know that you were here!” Then Just a few weeks before your representative came in, my husband suggested that I get an illuminated sign. He felt that the time was appropriate for that kind of investment and since the days were getting shorter, my letters on the window were hardly visible.
Now I have a sign that lights up the parking lot and is very visible from a long distance, although now it over shadows my husband’s sign. Now although we keep getting the “How long have you been here?” comments, they are also joined by “I just saw your sign and wanted to check out your store.” Our customer volume has increased considerably and our new visibility seems to have kept us from getting that New Year’s slump that tend to happen after the holidays.
Cheryl Alberto
Cheryl’s Metaphysical Gifts
Colorado Springs, Colorado
I had the sign installed on Feb 1st and since the installation, we have established many new customers based on the sign. It looks professional and at night stands out more than any other sign in our area on Venice Blvd. Thank you so much for creating our trademark.
Just a note to inform you of how happy we are with our new Signtronix sign. Not only does it look great, but it has brought in some new faces. One new customer said, “It is not possible to drive down this street and not notice that sign, especially at night!” Which is just what we had in mind. Also, many of our regular customers have made positive comments regarding the new look at Bridgehead Café.
This is to inform you of the satisfaction generated by the purchase and placement of your sign outside my restaurant.
Numerous compliments have come from area business and residential people throughout the community regarding the attractiveness of this sign.
Personally speaking, I can attest to the fact that this sign has attracted more new customers. The former sign, according to some, resembled a bookstore front! I think we have conquered that misconception!
I have had my sign for a month now, and it has already increased my business. I have a new employee and it is helping her gain clients faster than if we did not have our sign. Our walk-ins have increased 10 percent for our business, and I know as I experiment with the sign and associate it more with the public in our community that eventually we will increase our business tremendously.
After having our new lighted sign on our building for the past month, we have found that people are noticing our building more now than in the past. At night the sign is bright enough to be seen several blocks away. The Signtronix sign is located on a side of the building that faces a street on which traffic many times stopped and waiting for a traffic light to change. Those waiting now can clearly see our sign and know at a glance what kind of store that we have. We do believe that our new sign is doing a great job catching the attention of those passing our store.
Kathleen Allen, Jean McKinney, Carol Campbell
Quilts N More
Midlothian, TX
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