Part seven-Signtronix Concerns-Mobile Market
The U.S. Bureau of Census says that 20% of our nation’s population relocates every year! I’m sure you experience families moving out of your area and new ones moving in, right? You can’t do anything about the families moving out but you sure can do something about the new families moving in!
A good Signtronix sign in front of your business, that truly represents your image, will attract many of those new families to you, replacing those who leave. Remember, every person who drives by your location needs to hear the gospel, and what better place to hear it than at your business through the sign in front! That’s great news, but one of the problems with being in the same place for a long time is that you have a tendency to blend into the background… become part of the scenery. Your regular members know you… and take you for granted!
You should change the outside appearance of your location every 3-5 years to keep it fresh and new.I n addition, according to the U.S. Census Bureau, over 20% of the people driving by your church are BRAND NEW. People move in and out of communities all the time. Even if you have been in a community for a long time, you cannever assume that the people in your neighbor-hood or those that pass through each day know who you are or what you are.
A Signtronix customer recently wrote: “We’ve been at our location for over 15 years and I thought we were well established in the community. Our old sign was small, but I thought it was good enough for our purposes. When we decided to get the new church sign, I wasn’t convinced it would help us a great deal. When after the sign was up for only a few days and we received new visitors on Sunday, one of them said, ‘I didn’t know you were here! I live only three miles away’. So much for my assumptions!” We’ve been around for years. The community already knows us.