Archive for January, 2008

Leasing is smart business-Signtronix lease program

Monday, January 21st, 2008

The folks at Signtronix recognize that many businesses can’t necessarily pay for the sign in its entirety right away.  That’s why we’ve developed our Signtronix Smart Lease program.  This is a lease-to-own program that let’s you pay for your sign over a two, three or even four year period.  All you need to do is put a deposit down and then make small monthly payments over the period of time you choose.  Your new Signtronix sign will be paid for before the end of your payment program because of the new customers and revenue you’ll be bringing in as a direct result of the sign

Signs as an investment-Signtronix part nine

Sunday, January 20th, 2008

Signtronix can send you actual photographs and letters from customers who do have our signs.  You’re not alone when it comes to expenses, whether planned or unforeseen, that the business needs to tackle.  It may be the need to fix a leaky roof or the purchase of a new audio system.  All locations have something that needs to be purchased.  When a new Signtronix sign is put into the mix of things to purchase for the business, some people claim it should be low on the priority list.  This is the opposite of what your location should do!  The new outdoor sign should rocket to the top of the priority list of things to spend for the business.  Why?  Because the new sign is an INVESTMENT into the future growth of the location. 

The new sign is the single-most important tool to get newpeople and new funds into the business.  Those new funds are what will help the company pay for the other items on the “to do” list, but you’ll now get them done much quicker because of the growth of your location as a result of your new sign by Signtronix.

Signs make you money, not cost you money-Signtronix #8

Friday, January 18th, 2008

Over 40 years ago Signtronix developed a foolproof method for installing our signs.  We found a way to make it a simple ABC installation that can be completed by anybody and it saves a ton of money!  We determine the type of installation you want (on a monument, on the business wall, on a higher pole, etc.) and then attach all of the mounting brackets to the sign, right here in our manufacturing plant. 

We include instructions that give you a simple step-by-step procedure for installing it.  Most of the business get volunteers  and make it a project.  It’s simple and saves you a lot of money.We also provide an installation kit for monument style installations with detailed instructions on how to install the sign.  It’s very quick and easy to do!  Remember, installing the sign is no problem, finding something worthinstalling is the biggest problem.I have to wait awhile before I get a sign.  Signtronix comments, the dictionary describes the word “wait” as “to remain undone”.  I’m sure you didn’t get this far with your church by allowing things to remain undone.  Besides, each day you wait will cost you new members and the accompanying tithing they give to your church. 

Your location is around so you can spread the word to as many people as you can… but it takes money to run your business and make it grow and flourish.  As you saw in the Return On Investment scenario, a Signtronix sign is an investment that is designed to bring in new people and makes a business more money.  The longer you wait to put up your new sign, you lose the opportunity to bring in new members and obtain the needed funds for the location.

Part seven-Signtronix Concerns-Mobile Market

Thursday, January 17th, 2008

 The U.S. Bureau of Census says that 20% of our nation’s population relocates every year!  I’m sure you experience families moving out of your area and new ones moving in, right?  You can’t do anything about the families moving out but you sure can do something about the new families moving in! 

A good Signtronix sign in front of your business, that truly represents your image, will attract many of those new families to you, replacing those who leave.  Remember, every person who drives by your location needs to hear the gospel, and what better place to hear it than at your business through the sign in front! That’s great news, but one of the problems with being in the same place for a long time is that you have a tendency to blend into the background… become part of the scenery.  Your regular members know you… and take you for granted! 

You should change the outside appearance of your location every 3-5 years to keep it fresh and new.I n addition, according to the U.S. Census Bureau, over 20% of the people driving by your church are BRAND NEW.  People move in and out of communities all the time.  Even if you have been in a community for a long time, you cannever assume that the people in your neighbor-hood or those that pass through each day know who you are or what you are. 

A Signtronix customer recently wrote: “We’ve been at our location for over 15 years and I thought we were well established in the community.  Our old sign was small, but I thought it was good enough for our purposes.  When we decided to get the new church sign, I wasn’t convinced it would help us a great deal.  When after the sign was up for only a few days and we received new visitors on Sunday, one of them said, ‘I didn’t know you were here!  I live only three miles away’.  So much for my assumptions!”  We’ve been around for years.  The community already knows us.

Customer Concerns-Signtronix Signs-part six

Wednesday, January 16th, 2008

Not all signs are created equal.  Your Signtronix sign is something that is going to represent your business for years to come.  While most signs look beautiful upon arrival, inferior signs begin to show their true colors within a short period of time.  Fading, chipping, broken letters and broken panels will begin to make that inexpensive sign seem like not such a great deal after all.  Find out what the sign face is made of, flat breakableacrylic or indestructible Lexan?  Are the letters painted on, glued on or are they vacuum formed?  What are the guarantees?  Signtronix signs are built to last and are guaranteed accordingly. 

They carry a LIFETIME warranty.  Our signs will not fade, chip or break, due to our time tested manufacturing process and the materials we use.  We use a Lexan face, which is virtually unbreakable, and we vacuum form our text logos so they become part of the sign face and cannot peel away or fall off your sign.  The paint we use has special properties that guard against Uvfading or damage.  Our frames are made from an extruded aluminum and are weather resistant and they will not rust or oxidize.  How is it that Signs for Faith signs are so high quality, built with the best materials and craftsmanship yet are sold at such low prices?  The secret is mass production. 

We build a sign approximately every ten minutes in our world-class factory.Well, if a sign can do all that, then I can buy any sign to start bringing in new members like you said it will.  Definitely not.  That’s like saying “I can enter any car into the Grand Prix to win the race”.  Signtronix has been doing business for over 40 years.  We’ve perfected what we call the “Science of Signage”.  In other words, we have researched every aspect of signage and determined what makes a sign do what it should do best: 1) get noticed, 2) communicate effectively with the community and 3) bring people into your business.  Our signs are designed to catch the eye of your passing public and they are built to last many years under even the harshest weather conditions. 

That’s why we have a LIFETIME warranty on them!

Concerns-Signtronix article part five

Tuesday, January 15th, 2008

Assuming the sign brings in only one family a month and each family contributes $15.38 per week, the total amount the site receives by the end of the year is $5168.5 After 10 years of service, the sign will bring in 120 new families andover $466,000 in contributions to the church.  It doesn’t matter if the cost of the Signtronix sign is $10 or $100,000, if you don’t realize and understand the benefits the sign will provide your church, you will always think the price is too high.

You need to switch your frame of reference from “What will the sign COST us” to “What will the sign PROVIDE us”.  Many churches we’ve worked with in the past initially think, “That’s too expensive”.  But when we explain the reality that a sign is an INVESTMENT in the church, they suddenly realize the price for a Signtronix sign is a BARGAIN!  YourReturn on Investment for a Signtronix sign.

Let’s assume that your sign attracts just one family per month (most of our customers report more than that) and that one family gives $10.00 a week to the church.  Each month a new family joins your congregation which increases the weekly income for the church.  At the end of only one year the revenues brought in by just these 12 new families will exceed $3,000!  This is only the first year revenue! 

Your sign will last you well over 20 years.  Your sign will pay for itself in a very short time, and keep bringing in new members and new funds in order for you to pay for other programs for the church.  A truly effective sign brings in new members who then contribute to the growth and financial well being of the church through regular monetary contributions. 

In a recent study done by the Barna Research Group the average per capita amount given to churches in 2001 was $769.  That is $15.38 a week.  So when people immediately have the knee-jerk response of “We can’t afford a sign that costs that much”, they are the ones who need a Signtronix sign the most… in order to have it start working for them to grow their congregation and their budget.

Article-Signtronix sign concerns part four

Monday, January 14th, 2008

Pictorial Graphic Messaging Capabilities - Signtronix

C) Are there messaging capabilities (a changeable letter marquee or electronic message center) incorporated in the sign?Messages to the public announcing church functions or witty sayings will now capture 95% of the public’s attention.  People look forward to witty or inspirational sayings and proverbs and you can extend personal invitations to them to join you in worship. 

D) Are you warmly inviting your community to worship with you?  Do they know when you congregate?If you aren’t inviting people to worship with you, or tell them when they can join you, it’s very likely they will never take the time to do so.  If you answered “No” to any of the above questions then your current sign is hindering the potential growth of your church. 

There is a proven formula for the success and expansion of your congregation.  By utilizing these four elements you will experience tremendous growth for years to come.  Perhaps it is time to determine that a new Signtronix sign is exactly what your church needs.  There are many different sign options out there for churches to choose from: wooden signs, metal signs, banners, neon signs, flat painted signs and outdoor lighted signs.  However, with the effectiveness and affordability of our outdoor lighted signs, they are by far the best choice.  They incorporate text, pictorials and messaging to create a beacon that not only looks beautiful but effectively communicates your image to the community.  With all that an outdoor lighted sign can do to grow your congregation, doesn’t it make sense to order the best manufactured sign in the business?  A Signtronix sign of course!

Concerns - Signtronix part three

Sunday, January 13th, 2008

Concern #1You can take steps to ensure they are thinking the former rather than the latter, but you must begin by asking yourself the right questions:

A) Are there more than just words on your sign?Many signs have nothing but words, words, words, which unfortunately only attracts 10% of the passing public.  Not a good formula for churches looking to grow theircongregation. 

B) Is there a pictorial graphic to grab the attention of your passing public?By adding a picture or graphic to your sign, studies have shown that 80% of the passing public will not only notice your sign but remember what they saw.  Do you remember the Coppertone billboard ad?  What was on that billboard?  A picture with a little girl and a dog tugging on her trunks revealing her tan line.  What did the billboard say?  Exactly.  No one remembers what it said.  The power of images are lasting.  We already have a sign, why do we need a new one?

The image your signtronix sign projects to the public in your community is critically important!  What do people think about the present image your church and surrounding environment project?  Is it inviting?  Your sign is really your handshake with the passing public.  It has to be warm and appealing.  It’s the very first impression people have of you and your church.  They say that first impressions are lasting, right?  Remember, potential members are driving by your church right now and making judgments about your church based on what they see.  Are they saying to themselves, “Wow, every time I pass by that Signtronix sign I love reading the messages they have up, I think I’ll come see them this weekend and see what they’re all about” or do they barely notice you?

Sign Concerns Signtronix part two

Sunday, January 13th, 2008

This document contains the typical concerns to a new church sign and the answers you need to know in order to inform those who don’t believe a new sign will make a difference in the growth of your church.

As always, we are here to help you with every step in the process of purchasing a new Signtronix sign.  Please don’t hesitate to contact us and use us as a resource to help you get the most important tool your church can have… yournew church sign.

P.S. Do you know what will happen if you DON’Tpurchase a new sign?  Nothing.  No change will occur.  But I think you, the leadership of your church, want your church to grow and flourish.  That’s why we do what we do: make the best church signs in order to allow you to become a presence in your community that people simply can’t ignore. The Signtronix Team

Signtronix - Sign concerns part one

Saturday, January 12th, 2008

Congratulations from Signtronix! 

 You are going through a very exciting time for your church.  You are taking the single-most important step to making a significant impact on the growth of your congregation, your church funds, and your church ministries.  You are purchasing a new church sign!  In searching for the perfect sign for your church, you well understand the incredible value of having the RIGHTsign instead of just ANYsign for your church.

While going through the process of gathering information about the new sign and excitedly talking to people about it, you probably have run into congregants or committee members who have thrown out concerns to purchasing a new sign.  Believe us, we’ve heard them all!

Signtronix knows that most concerns to a new church sign are brought up simply because people have not been properly educated on the incredible benefits of an effective church sign.  This document was created to help you educate your committee or board members about the true value of signageand why it will indeed HELPyour church for many years to come.  Look for the nex part of the article from Signtronix.