Signtronix Sign Company

What Signs Can Do For Community & Neighborhood

Enhance Aesthetic Environment: Signs enhance the environment by making certain zones of the city more attractive and dynamic and giving them a particular atmosphere.  Because the environment is so important, quality signage conveys an image of responsible citizenship by a business owner.

Help Community Safety: Signs perform two major community safety functions: crime reduction and traffic accident reduction.  A well-placed, visible, attractive sign helps direct vehicular and pedestrian traffic, allowing ample time for driver decision making, thus reducing the potential for traffic accidents.  Government studies found highway vehicle accidents actually decrease at intersections where there is commercial signage.

Ambient lighting from signs is a major crime deterrent in urban areas.  Police reported a 30 percent rise in crime when downtown signs were turned off during the energy crisis of the 1976s.  People feel safer entering well-lighted commercial areas.

Small Business Signs information posted by Signtronix.

What Signs Can Do For Your Business
Information And Directional Functions: Signs identify a business and provide information about it. A noticeable and readable on-premise sign not only alerts the public, but tells them about services offered, prices and hours.

Service Trade Area: A trade area is the marketing vicinity from which a business owner draws customers -usually within a half mile to a mile of the business. Trade areas differ in shape and size depending on the business and its reliance on transportation networks and may vary seasonally. A sign communicates important information to consumers located in or passing through the immediate trade area.

Build Image: Signs are an effective marketing tool in building an image for your business and in helping you identify the market segment you are trying to reach. Through materials and design, a sign can appeal to a given group of potential customers. Color and lighting effects can enhance the impact and psychological response to your business.

Enhance Advertising Recall: Signs reinforce other advertising expenditures by repeating commercial messages. Many national firms incorporate their logo into their mass media advertising campaigns, such as television, thus increasing product or service awareness.

Generate Impulse Business: Signs generate business by catching the attention of visitors and newcomers who traverse a trade area. Studies show approximately 50 percent of all consumer items are purchased on impulse sales directly attributable to signage drawing consumers to the point of purchase.

Signs and the Small Business Series: What Is A Sign?

Most businesses, regardless of size, depend heavily on signs.  Signs help people find you; attract people who pass your establishment; present an image of your business; and tell potential customers what goods or services you offer.  Signs are the primary form of advertising for small business.

On-premise business signage differs from outdoor advertising billboards which market national products.  Onpremise signs tell people who you are and what goods and services you sell.  Signs are a form of landscape art enhancing your commercial area and surrounding environment.

Signs are a link between transportation and communication.  Each year, 40 million people travel more than 1.7 trillion miles by automobile.  Your sign is the most effective way of reaching this mobile group of potential customers.

Focus On The Facts
U. S. Small Business Administration in cooperation with the National Electric Sign Association

Successful small business formations and expansions lead the way in creating new markets, innovations, and jobs that fuel economic growth and prosperity.

Because small business is important to a strong economy, the National Electric Sign Association (NESA) has joined with the U.S. Small Business Administration (SBA) to meet the informational needs of existing business owners and aspiring entrepreneurs.

We hope this Focus on the Facts meets your needs, and we invite your comments and questions.

 Signtronix Signs California will be adding to this article over the next few weeks.