What Is A Sign? by Signtronix
Signs and the Small Business Series: What Is A Sign?
Most businesses, regardless of size, depend heavily on signs. Signs help people find you; attract people who pass your establishment; present an image of your business; and tell potential customers what goods or services you offer. Signs are the primary form of advertising for small business.
On-premise business signage differs from outdoor advertising billboards which market national products. Onpremise signs tell people who you are and what goods and services you sell. Signs are a form of landscape art enhancing your commercial area and surrounding environment.
Signs are a link between transportation and communication. Each year, 40 million people travel more than 1.7 trillion miles by automobile. Your sign is the most effective way of reaching this mobile group of potential customers.