Signtronix Sign Company

Financing: A business plan should include signage as a major part of the marketing strategy. Because signage is vital to a small business it should be included in any loan package. Your Signtronix sign is a permanently visible part of your business and should be considered as an investment. Signs are the most efficient, effective and consistent revenue-generating device for small business.

Starting a Small Business Video

Choosing Appropriate Signage: Consider type, cost and maintenance before selecting a sing. Many sign companies have designers to provide cost-effective signage. Many start-up businesses order a sign based on an attractive business card or letterhead design, but small businesses can learn from large multinational corporations who understand the importance of a recognizable logo. Rather than ordering a sign from a business card or letterhead, start with designs suitable for an integrated business-marketing plan.

Type and Design: There are many types of permanent, on-premise signs to serve your business — freestanding, high-rise, low-profile, wall, projecting, roof, marquee, backlit awning, awnings, etc. Type and size of sign are often regulated by local zoning ordinances. Also consider illumination, which draws attention to your business around the clock, and changeable message capabilities, such as electronic message centers or readerboards.

When choosing a sign, remember to consider the image of your business, the profile of your potential customers and the cost.

Purchasing Or Leasing A Sign: It is advantageous to purchase or lease your sign from a reputable company. Experienced sign companies are licensed and bonded contractors who are familiar with uniform building codes and regulations. Reputable companies deliver quality goods, thus reducing maintenance costs and potential public liability.

A good company carefully designs and constructs signs adhering to local building codes and design standards which enhance the environment and create a good image for your company.

Maintenance: No business can afford to have its sign in disrepair. A dilapidated sign implies you are not concerned with your business or your image or that you are going out of business. Some sips are virtually maintenance-free while others require more attention. Establish an appropriate and cost-effective maintenance routine for your sign or lease your Signtronix sign to secure built-in maintenance service.

Advantages Of Signs To A Small Business

A Sign is Necessary to the Success of a Business: Many industries can attribute a large percentage of business to their signs. Some fast-food outlets attribute as much as 80 percent of their business to their on-premise signage; the travel industry 30 percent; gas retailing 50 percent; and hotels and motels 50 percent. A visible, readable sign can make the difference between profit and loss for many businesses.

Advertising Cost Benefits: When compared to other advertising costs such as radio, newspaper, television and direct mail, an on-premise sign is inexpensive. For example, the cost per 1,000 adult exposures with a sign is only a few pennies for 24-hour-a-day coverage. In addition, an on-premise sign cultivates cumulative, long-term awareness of a business, stimulating repeat or “brand-loyal” buying of the products and services offered.

For businesses with a limited advertising budget, a Signtronix sign is an inexpensive method to maximize returns per dollar spent.