Signtronix Sign Company

Legal Considerations Permits: As signs must meet zoning requirements, most cities require permits for permanent installation of an onpremise sign. Many zoning codes restrict size, height, setback and other locational factors.

Full service sign companies and installers are experienced in obtaining necessary permits for construction and installation of the sign structure. These companies can provide engineering specifications required by regulatory entities. These services should be included in the company’s bid.

Variances: Sometimes a zoning code restricts the type of signage for a given area. For your business to have a sign that satisfies visibility and readability requirements of the location, you may need to apply for a variance to the existing zoning code and regulation. If a business owner can prove the need for a modification of the regulations and hardship if die modifications are not obtained, the local planning agency can grant a variance.

Sign companies are experienced in the variance application process.

Insurance: A properly designed, permitted and constructed sign will reduce your potential liability insurance problems.

Advertising Techniques for Small Business

What Signs Can Do For Community & Neighborhood

Enhance Aesthetic Environment: Signs enhance the environment by making certain zones of the city more attractive and dynamic and giving them a particular atmosphere.  Because the environment is so important, quality signage conveys an image of responsible citizenship by a business owner.

Help Community Safety: Signs perform two major community safety functions: crime reduction and traffic accident reduction.  A well-placed, visible, attractive sign helps direct vehicular and pedestrian traffic, allowing ample time for driver decision making, thus reducing the potential for traffic accidents.  Government studies found highway vehicle accidents actually decrease at intersections where there is commercial signage.

Ambient lighting from signs is a major crime deterrent in urban areas.  Police reported a 30 percent rise in crime when downtown signs were turned off during the energy crisis of the 1976s.  People feel safer entering well-lighted commercial areas.

Small Business Signs information posted by Signtronix.

What Signs Can Do For Your Business
Information And Directional Functions: Signs identify a business and provide information about it. A noticeable and readable on-premise sign not only alerts the public, but tells them about services offered, prices and hours.

Service Trade Area: A trade area is the marketing vicinity from which a business owner draws customers -usually within a half mile to a mile of the business. Trade areas differ in shape and size depending on the business and its reliance on transportation networks and may vary seasonally. A sign communicates important information to consumers located in or passing through the immediate trade area.

Build Image: Signs are an effective marketing tool in building an image for your business and in helping you identify the market segment you are trying to reach. Through materials and design, a sign can appeal to a given group of potential customers. Color and lighting effects can enhance the impact and psychological response to your business.

Enhance Advertising Recall: Signs reinforce other advertising expenditures by repeating commercial messages. Many national firms incorporate their logo into their mass media advertising campaigns, such as television, thus increasing product or service awareness.

Generate Impulse Business: Signs generate business by catching the attention of visitors and newcomers who traverse a trade area. Studies show approximately 50 percent of all consumer items are purchased on impulse sales directly attributable to signage drawing consumers to the point of purchase.

July 19, 2007

The sign I purchased from your company is the best investment I have made since I have been in business, and I have been in business for 10 years.  The craftsmanship and quality is exceptional.  I get compliments on my sign every day, and the sign has increased my new customer walk-in traffic by 35%.  I get 2 to 10 new customers a day from the sign. The sign is definitely paying for itself.

Sincerely,

Kimbal @ First Coast Pawn & More, Inc.

Callahan, FL

December 5, 2007

Thanks to the purchase of our new lighted sign, our evening sales have increased.  We purchased the restaurant last year, and the sign we bought just had our name on it and didn’t even tell what type of business we were.  The salesman for Signtronix, Mr. Peach, was very helpful in designing a new sign for us.  The sign was delivered ahead of schedule and we have received many compliments.

Sincerely,

Casandra @ The Depot Restauranct

Jonesboro, AR

The NESOP or Non-Employee Stock Ownership Program is a phenomenal opportunity to become an owner of Signtronix and help build your retirement nest egg and success.  There have been many questions about the NESOP, so we put together the following documents to clarify how it works and what your potential can be with this program.

Small Business Advertising – Your Best Investments

Nobody needs advertising more than the small businessman.  Unfortunately, none seem to afford it less than the small businessman.  It may be that they don’t feel it will help their business, that such marketing methods are out of their league or budget, or that they just don’t know what to spend that advertising money on.  The small businessman stands to benefit the most from advertising, and yet he’s often the least willing to do any of it.  One could wonder why, since big businesses consistently demonstrate that advertising pays.  They didn’t get to be big businesses by NOT getting the word out!

If you’re the owner of a small business, you may have spent money on print advertising, whether it was in the newspaper, via one of the several Yellow Pages around these days, or at a similar deal with a coupon mass-mailer.  If you have, chances are you’ve been rather disappointed by the results.  You pay for all those people, and most of them either don’t see your ad, don’t read it, or aren’t in the market!  To make matters even worse, they don’t even remember you later when they DO need your goods or services!  Don’t feel bad, the Small Business Administration agrees with your results.  They’ve found a small fraction of the new customers coming through the door from print advertising.  These days, it just doesn’t work.

What about radio and TV spots?  Too expensive.  Even if you have access to a public channel, the chances are you won’t have the kind of production value that is going to show your company off in a quality, professional light.  Instead of increasing your business, you may actually harm it by coming off as unprofessional, amateurish – not the sort of impression you’ll want people to have of you!

What does work, then?  Believe it or not, you’ve been looking at it every day you come in to your business, so much so that you’ve forgotten all about it.  Your store front is your best advertisement.  Those most likely to be your clients are those in the local area, and they’re driving past you by the thousands!  What if you could get just ten percent of them to come inside and see what you’ve got to offer?  They can’t see it from the street, with the front wall in the way.  So how do you tell them what you’ve got?  With a well made, professional sign!

It’s important that your sign have two things: An image that portrays what you’ve got to offer, and a clean-cut look.  Don’t go rushing out to get a picture of your hamburger printed now.  That’s not quite what you need.  You see, when people are driving by, they’re doing at least 35 miles an hour and that’s just too fast to read much print or go studying the detail of a photo to find out what that picture is.  What you need is an ICON – a representation that the eye will recognize in milliseconds.  If you show them an icon of a fresh, juicy cheeseburger, they’ll recognize that immediately.  If they’re hungry, you may be shocked, but they’ll literally slam on the brakes to come to your store and eat your burgers!

Over the years, few companies have gone out of their way to devise signs that really work.  Most are just selling you a light box and some plastic.  Make sure your sign is made by a professional organization, and made to last.  Every day you don’t have it up, you’ll be losing money.  Speaking of which, what are you waiting for?  Customers are driving by right now with your money in their wallets!