Signtronix Sign Company

Over 40 years ago Signtronix developed a foolproof method for installing our signs.  We found a way to make it a simple ABC installation that can be completed by anybody and it saves a ton of money!  We determine the type of installation you want (on a monument, on the business wall, on a higher pole, etc.) and then attach all of the mounting brackets to the sign, right here in our manufacturing plant. 

We include instructions that give you a simple step-by-step procedure for installing it.  Most of the business get volunteers  and make it a project.  It’s simple and saves you a lot of money.We also provide an installation kit for monument style installations with detailed instructions on how to install the sign.  It’s very quick and easy to do!  Remember, installing the sign is no problem, finding something worthinstalling is the biggest problem.I have to wait awhile before I get a sign.  Signtronix comments, the dictionary describes the word “wait” as “to remain undone”.  I’m sure you didn’t get this far with your church by allowing things to remain undone.  Besides, each day you wait will cost you new members and the accompanying tithing they give to your church. 

Your location is around so you can spread the word to as many people as you can… but it takes money to run your business and make it grow and flourish.  As you saw in the Return On Investment scenario, a Signtronix sign is an investment that is designed to bring in new people and makes a business more money.  The longer you wait to put up your new sign, you lose the opportunity to bring in new members and obtain the needed funds for the location.

 The U.S. Bureau of Census says that 20% of our nation’s population relocates every year!  I’m sure you experience families moving out of your area and new ones moving in, right?  You can’t do anything about the families moving out but you sure can do something about the new families moving in! 

A good Signtronix sign in front of your business, that truly represents your image, will attract many of those new families to you, replacing those who leave.  Remember, every person who drives by your location needs to hear the gospel, and what better place to hear it than at your business through the sign in front! That’s great news, but one of the problems with being in the same place for a long time is that you have a tendency to blend into the background… become part of the scenery.  Your regular members know you… and take you for granted! 

You should change the outside appearance of your location every 3-5 years to keep it fresh and new.I n addition, according to the U.S. Census Bureau, over 20% of the people driving by your church are BRAND NEW.  People move in and out of communities all the time.  Even if you have been in a community for a long time, you cannever assume that the people in your neighbor-hood or those that pass through each day know who you are or what you are. 

A Signtronix customer recently wrote: “We’ve been at our location for over 15 years and I thought we were well established in the community.  Our old sign was small, but I thought it was good enough for our purposes.  When we decided to get the new church sign, I wasn’t convinced it would help us a great deal.  When after the sign was up for only a few days and we received new visitors on Sunday, one of them said, ‘I didn’t know you were here!  I live only three miles away’.  So much for my assumptions!”  We’ve been around for years.  The community already knows us.

Not all signs are created equal.  Your Signtronix sign is something that is going to represent your business for years to come.  While most signs look beautiful upon arrival, inferior signs begin to show their true colors within a short period of time.  Fading, chipping, broken letters and broken panels will begin to make that inexpensive sign seem like not such a great deal after all.  Find out what the sign face is made of, flat breakableacrylic or indestructible Lexan?  Are the letters painted on, glued on or are they vacuum formed?  What are the guarantees?  Signtronix signs are built to last and are guaranteed accordingly. 

They carry a LIFETIME warranty.  Our signs will not fade, chip or break, due to our time tested manufacturing process and the materials we use.  We use a Lexan face, which is virtually unbreakable, and we vacuum form our text logos so they become part of the sign face and cannot peel away or fall off your sign.  The paint we use has special properties that guard against Uvfading or damage.  Our frames are made from an extruded aluminum and are weather resistant and they will not rust or oxidize.  How is it that Signs for Faith signs are so high quality, built with the best materials and craftsmanship yet are sold at such low prices?  The secret is mass production. 

We build a sign approximately every ten minutes in our world-class factory.Well, if a sign can do all that, then I can buy any sign to start bringing in new members like you said it will.  Definitely not.  That’s like saying “I can enter any car into the Grand Prix to win the race”.  Signtronix has been doing business for over 40 years.  We’ve perfected what we call the “Science of Signage”.  In other words, we have researched every aspect of signage and determined what makes a sign do what it should do best: 1) get noticed, 2) communicate effectively with the community and 3) bring people into your business.  Our signs are designed to catch the eye of your passing public and they are built to last many years under even the harshest weather conditions. 

That’s why we have a LIFETIME warranty on them!

Assuming the sign brings in only one family a month and each family contributes $15.38 per week, the total amount the site receives by the end of the year is $5168.5 After 10 years of service, the sign will bring in 120 new families andover $466,000 in contributions to the church.  It doesn’t matter if the cost of the Signtronix sign is $10 or $100,000, if you don’t realize and understand the benefits the sign will provide your church, you will always think the price is too high.

You need to switch your frame of reference from “What will the sign COST us” to “What will the sign PROVIDE us”.  Many churches we’ve worked with in the past initially think, “That’s too expensive”.  But when we explain the reality that a sign is an INVESTMENT in the church, they suddenly realize the price for a Signtronix sign is a BARGAIN!  YourReturn on Investment for a Signtronix sign.

Let’s assume that your sign attracts just one family per month (most of our customers report more than that) and that one family gives $10.00 a week to the church.  Each month a new family joins your congregation which increases the weekly income for the church.  At the end of only one year the revenues brought in by just these 12 new families will exceed $3,000!  This is only the first year revenue! 

Your sign will last you well over 20 years.  Your sign will pay for itself in a very short time, and keep bringing in new members and new funds in order for you to pay for other programs for the church.  A truly effective sign brings in new members who then contribute to the growth and financial well being of the church through regular monetary contributions. 

In a recent study done by the Barna Research Group the average per capita amount given to churches in 2001 was $769.  That is $15.38 a week.  So when people immediately have the knee-jerk response of “We can’t afford a sign that costs that much”, they are the ones who need a Signtronix sign the most… in order to have it start working for them to grow their congregation and their budget.

Pictorial Graphic Messaging Capabilities - Signtronix

C) Are there messaging capabilities (a changeable letter marquee or electronic message center) incorporated in the sign?Messages to the public announcing church functions or witty sayings will now capture 95% of the public’s attention.  People look forward to witty or inspirational sayings and proverbs and you can extend personal invitations to them to join you in worship. 

D) Are you warmly inviting your community to worship with you?  Do they know when you congregate?If you aren’t inviting people to worship with you, or tell them when they can join you, it’s very likely they will never take the time to do so.  If you answered “No” to any of the above questions then your current sign is hindering the potential growth of your church. 

There is a proven formula for the success and expansion of your congregation.  By utilizing these four elements you will experience tremendous growth for years to come.  Perhaps it is time to determine that a new Signtronix sign is exactly what your church needs.  There are many different sign options out there for churches to choose from: wooden signs, metal signs, banners, neon signs, flat painted signs and outdoor lighted signs.  However, with the effectiveness and affordability of our outdoor lighted signs, they are by far the best choice.  They incorporate text, pictorials and messaging to create a beacon that not only looks beautiful but effectively communicates your image to the community.  With all that an outdoor lighted sign can do to grow your congregation, doesn’t it make sense to order the best manufactured sign in the business?  A Signtronix sign of course!

Concern #1You can take steps to ensure they are thinking the former rather than the latter, but you must begin by asking yourself the right questions:

A) Are there more than just words on your sign?Many signs have nothing but words, words, words, which unfortunately only attracts 10% of the passing public.  Not a good formula for churches looking to grow theircongregation. 

B) Is there a pictorial graphic to grab the attention of your passing public?By adding a picture or graphic to your sign, studies have shown that 80% of the passing public will not only notice your sign but remember what they saw.  Do you remember the Coppertone billboard ad?  What was on that billboard?  A picture with a little girl and a dog tugging on her trunks revealing her tan line.  What did the billboard say?  Exactly.  No one remembers what it said.  The power of images are lasting.  We already have a sign, why do we need a new one?

The image your signtronix sign projects to the public in your community is critically important!  What do people think about the present image your church and surrounding environment project?  Is it inviting?  Your sign is really your handshake with the passing public.  It has to be warm and appealing.  It’s the very first impression people have of you and your church.  They say that first impressions are lasting, right?  Remember, potential members are driving by your church right now and making judgments about your church based on what they see.  Are they saying to themselves, “Wow, every time I pass by that Signtronix sign I love reading the messages they have up, I think I’ll come see them this weekend and see what they’re all about” or do they barely notice you?

This document contains the typical concerns to a new church sign and the answers you need to know in order to inform those who don’t believe a new sign will make a difference in the growth of your church.

As always, we are here to help you with every step in the process of purchasing a new Signtronix sign.  Please don’t hesitate to contact us and use us as a resource to help you get the most important tool your church can have… yournew church sign.

P.S. Do you know what will happen if you DON’Tpurchase a new sign?  Nothing.  No change will occur.  But I think you, the leadership of your church, want your church to grow and flourish.  That’s why we do what we do: make the best church signs in order to allow you to become a presence in your community that people simply can’t ignore. The Signtronix Team

Congratulations from Signtronix! 

 You are going through a very exciting time for your church.  You are taking the single-most important step to making a significant impact on the growth of your congregation, your church funds, and your church ministries.  You are purchasing a new church sign!  In searching for the perfect sign for your church, you well understand the incredible value of having the RIGHTsign instead of just ANYsign for your church.

While going through the process of gathering information about the new sign and excitedly talking to people about it, you probably have run into congregants or committee members who have thrown out concerns to purchasing a new sign.  Believe us, we’ve heard them all!

Signtronix knows that most concerns to a new church sign are brought up simply because people have not been properly educated on the incredible benefits of an effective church sign.  This document was created to help you educate your committee or board members about the true value of signageand why it will indeed HELPyour church for many years to come.  Look for the nex part of the article from Signtronix.

The Path to Success: Kozy Boren and the founding of Signtronix

Kozy began life in the Panhandle of Texas in the small town of Kress.  His father was the town blacksmith.  Under his father, he learned metal working and the machinist trade.  He joined the Navy at an early age as a machinist.  His dedication to hard work and excellence was evidenced when he worked in a machine shop after the Navy in Long Beach, California and ended up buying out the owner after two years.

Forty-nine years ago at age 28, Kozy needed a job and found work as a salesman for a small sign company in Los Angeles.  The owner died two months later at age 38.

The developments of the next few months changed his life forever.  Conrad Escalante, the sales manager of the company, was fascinated with Kozy who drove 3,000 miles to get a sample to sell signs.  He taught the rookie everything he could about selling.  At day’s end they would share a meal and celebrate victories.  They bonded together with a tie that only salesmen understand.  They saw greatness in each other.

Kozy had four years of direct sales experience and four years of high production manufacturing.  He and Conrad shared a vision where sales people were a part of a company with affordable products designed for the Sign Industry that were manufactured efficiently and sold mainly to small merchants.  Signs for small businesses in the 1950’s were very expensive.

They formed Superior Outdoor Display and grew rapidly.  They HAD a winning model.  But as Kozy stated in a letter to a friend, “In the beginning there was no electricity, no phones, no functional equipment, no products, no samples, no sales materials, no salesmen and no employees.  As depressing as it could have been, I only felt the excitement about nurturing the giant before me into life.  I knew somewhere in this pile of dysfunctional horse manure, there WAS a PONY!”.

A few years later they had the opportunity to purchase Gulf Development, the company where both had worked and met.  It was looked upon as a sentimental page from the past and Kozy suggested that he develop the new acquisition.  Eight years later, he and Conrad agreed to split their holdings.  That small company Gulf Development became Signtronix and the rest is history.

Kozy’s philosophy of “the good life” is best expressed in his many hobbies.  For years he piloted his own plane traveling all over the United States to visit managers and dealers, and attending regional meetings and conventions.  He is an avid outdoor sportsman; yachtsman, pilot, skier, horseman, fisherman, scuba diver and photographer.  He helped develop a small oil company in Texas in the 1970’s which prospered for many years.  Those who have had the privilege of taking a trip with Kozy on his yacht, “The Slice of Life ll”, are familiar with his morning greeting that defines his love of life and his passion for everything he does, “Good morning Fun Seekers, it’s going to be a great day!”.

Among his countless undertakings, Kozy has said the creation of the ESOP (Employee Stock Ownership Plan) and the NESOP (Non Employee Stock Ownership Plan) has been one of the greatest accomplishments of his career.  Wanting to reward his employees for their loyalty, hundreds of hours were spent working with ESOP experts to provide a promising future for everyone involved in Encore Image Group.

Kozy is a member of Rotary, TEC International, and he and his wife, Sally, support many charities.

His commitment to being the best has kept Signtronix a front-runner in the Sign Industry.  Kozy’s well-known saying, “Innovators, Not Imitators” symbolizes the ambition and philosophy of Mr. Kozell Boren.

Kozy Boren: A true entrepreneur, innovator and leader in world of Signage.  For fifty years, the worlds in and out of the Sign Industry have experienced again and again an exciting “Slice of Life” as a result of their association with this extraordinary man.